1.Customer Oriented – Think what consumers think

Thinking what consumer thinks can make communication more effective, can wide the minds, can stimulate the creativity. Thinking what customer thinks means not only to meet but also to create consumer needs. We Newland people constantly challenge ourselves to make break-through in the ever-changing world. We don’t change with the world, but strive to create trends.

2.Talent Oriented –Sustainable growth

Newland values each employee. We believe that only talent oriented can guarantee the sustainable growth of NEWLAND. In independent operations, each employee enters into a contract with the customer, shifting from “managed and motivated” to “self-managed and self-motivated”. This is what we call “human-oriented management”.

3.Quality focus- Defective product is a waste

Newland always bears in mind that defective product is a waste. It is no doubt that we are creating values, but if we not value the quality, the waste is coming, resources wasted, labor wasted, every devote wasted, every work done before wasted. To avoid such a waste, from the first process, Newland people will highly control the quality, never pass the defective product to next process.